The demand for organic products, mainly vegetables, is increasing in the Addis Ababa Market. As the market grows, fulfilling the demand is becoming a challenge for smallholder organic farmers and few private farms which are striving to meet consumers' demands. Another challenge for organic vegetables producers and consumers is the lack of proper market linkages. The widely used market outlets for organic vegetables in and around Addis are (i) few youth purchasing vegetables from smallholder farmers and other private farms for basket delivery to consumers (ii) basket delivery scheme by few private farms (iii) bi-monthly organic vegetables market day in Addis managed by organised smallholder farmers. Despite the motivating starts, there is an unproportioned growth in the marked demand and the production of organic vegetables. The amount of organic vegetables the farmers bring to the organic market in Addis is so small that there are times the consumers didn’t get vegetables left ...